Strategic Foundational
Design Solutions.
BiblioBuddha offers 360-degree services focused on Strategic Foundational Designs and everything in between. But among them, there are five solutions that are crucial to growing businesses exponentially fast and help the business step into new markets and into the future of modern businesses. These five solutions are: Strategic Naming, Strategic Logos, Strategic Packaging, Strategic Brand Identity and High-Power Domain Selection with right social media page names.
Strategic Naming
Strategic Naming is a very important element for creating a power business with high valuation. A strategic name not only flows out of the strategy formulated for the business but also develops a meaning and a reason for the business in customer minds. It not only creates value in customer mindsets but also finds resonance for investors investing in modern businesses. If you wish to take your business to a global scale, your name has to be a part of the conversation of people speaking different languages. Strategic names empower businesses to create scale.
Strategic Logos
In many business discussions many executives confuse and misplace two fundamental terminologies – Logos and Brand Identities. A logo is a mark or an icon that identifies the brand or the business in its simplest form whereas brand identities encompass all visual aspects that form the part of the overall brand. A logo is the core and also the essence of all the branding exercise and therefore it plays a vital role in branding. Strategic Logos are logos that are designed after studying the formulated strategies. All logos need to be refreshed with time and as the markets and human perceptions change. A strategic logo is the keystone of every successful business. A strategic logo can become a huge value on the asset side of the balance sheet on your books of accounts. A strategic logo appreciates with time if handled professionally by professionals with a vision.
Strategic Packaging
Coming up with an idea for a great product might seem like the biggest hurdle, but in reality, the real work is bringing that idea to life and on to a shelf in a store. How do you get your product to stand out while simultaneously sitting next to competitor products? How do you make sure your packaging is legally correct while also accurately representing your brand feeling and product category? How do you ensure that your packaging sticks in people’s memories? How do you create confidence for your customers to pick up the packaging from the shop shelf without an iota of doubt from an array of me-too products sitting next to it? How can you create instant Customer Attraction? Strategic Packaging answers all these questions as it flows out of the strategy formulated for the business. Strategic Packaging is always aligned to the strategy, the brand architecture and the strategic packaging architecture.
To understand all these well, you must understand the primary difference between Product Packaging, Brand Packaging, Ecommerce Packaging and Strategic Packaging. The primary role of product packaging is to protect the product inside. Brand Packaging resonates the pre-defined brand feeling. Ecommerce Packaging focuses on the unboxing experience and uses smaller, light-weight packaging to reduce shipping costs. Strategic Packaging encompasses all of the above and flows out of the strategy following the strategic packaging architecture.
Strategic packaging delivers clarity, simplicity and impact. The essentials of Strategic Packaging include brand relevance, customer attractiveness, customer convenience, budget economy, reusability, environment friendliness, practical user information, correct legal information, sustainability, climate change and waste management.
All legality regarding the packaging is checked and done only under client directions and using client’s legal luminaries as BiblioBuddha works with all industries and categories in different countries and it is impossible to keep up with changes in laws in each country for each industry and category.
Strategic Brand Identity
Brand Value is the meaning that the world gives to the brand. Strategic Brand Identities play a great role in creating this Brand Value. Brand identities encompass all visual aspects that form the part of the overall brand, whereas a logo is a mark or an icon that identifies the brand or the business in its simplest form. Strategic Brand Identities are brand identities that flow out of the formulated strategy. To create a Strategic Brand Identity the 7Cs of the strategy are studied in detail: Culture of the markets involved, Context of the product and the period, Category along with the industry and its transitions, Conversations that happen in societies, communities and among individuals, Contemporariness of the product and the markets, Customer behavioural patterns and Communication’s cause and effect in the present moment and in the envisaged future. All logos need to be refreshed with time and as the markets and human perceptions change. Along with the logo, the strategic brand identity is the keystone of every business success. Along with the strategy and the logo, the brand identity forms the foundation on which a power business builds into the future. Strategic brand identities grow the valuation of the business exponentially fast and the value of the logo finds a place on the asset side of the balance sheet on the book of accounts. Strategic Brand Identities get refined continuously in the Strategy Implementation Programmes with Market Transitions and Customer Behavioural Pattern Changes.
High-Power Domain Identification
High-Power Domains have become the fastest growing asset in modern business. With flourishing new online marketplaces and the emergence of Domain Trading as a new sector like share trading, high-power domain identification has become a highly-specialised skill that can earn millions of dollars in asset value for your business on your balance sheet. No business can get into the markets of the future globally or in your neighbourhoods without holding a relevant and valuable domain.
An Investopedia Report: “Domain names are hot commodities in today’s tech-centric world. The $16 million (Rs 133.5 Crores) sale of ‘insure.com’ to Quinstreet in 2009 may have set the world record, but even lengthier domain names are routinely sold for hundreds of dollars every day.“
BiblioBuddha specialises in high-power domain identification and extends these services to businesses.
Rebranding
Rebranding is the act of changing the way that an organization, business, company, or product appears to the public.
Rebranding happens when a company changes its logo, slogan, vision, mission, values, name, target audience, or market to build a new brand identity in the minds of prospects, customers, competitors, and partners. It helps brands attract new audiences, stay relevant, stand out among competitors, and improve brand awareness.
According to Forbes, your business has seven seconds to make a first impression. We live in a world where trends are constantly evolving, so companies also require changes to attract new customers. This is possible with rebranding. You might just need to refresh your business, design a new logo or name after a merger with another company, or define new business objectives, mission, or vision.
Primarily, there are two approaches to do a rebranding exercise – Strategic Rebranding and Common Rebranding. A strategic rebranding exercise is done after studying the new strategy formulated for the business. Strategic rebranding flows out of the strategy formulated. The common rebranding exercise is all about and only about changing the look and feel of the brand. The common rebranding exercise is handled by the Branding Experts. In both approaches, the customer will have a new perception in looking at the brand. But strategic rebranding is more of a holistic approach and requires a strategist on board. In strategic rebranding the strategy team and the branding team come together in the exercise. BiblioBuddha does both types of rebranding for all industries and corporate houses.
BiblioBuddha Services: Longlist
If you send us an enquiry, we will let you know if your requirements fit into our offerings and if we have the time available to take up your project.
Here is our longlist of services to give you an idea of what our offerings are.
Analysis – Brand Elements
Analysis – Designs
Analysis – Logos
Brand Descriptions
Brand Elements
Brand Emotions
Brand Experiences
Brand Feeling Defining
Brand Graphics
Brand Identities
Brand Illustrations
Brand Imagery Fixing
Brand Logos
Brand Manuals
Brand Naming
Brand Packaging
Brand Photography Execution in Total
Brand Photography Direction
Brand Photography Documents
Brand Photography Supervision
Brand Resonance
Brand Typeface Design
Brand Typeface Selection
Consulting
Colour scheming
Customer Take Outs Listing
Customer Experience Mapping
Customer Journey
Descriptions – Brands (www.storilines.com)
Descriptions – Products (www.storilines.com)
Descriptions – Social Media Page Introductions (www.storilines.com)
Design – Social Media Page Setting (www.oneidea1.com)
Digital Experiences
Digital Visualisation
Domain Name Identification
Rebranding
Refresh – Designs
Refresh – Logos
Refresh – Brand Identities
Refresh – Packaging
Sound & Motion
Social Media Page Name Identification
Strategy Analysis
Strategy Consulting
Strategy Formulation (www.matthai Strategy.com)
Strategy Implementation
Strategic Brand Identities
Strategic Domain Identification
Strategic Logos
Strategic Naming
Strategic Rebranding
Important Note on Legality: All legality regarding the Strategic Design Solution is checked and done only under client directions and using client’s legal luminaries as BiblioBuddha works with all industries and categories in different countries and it is impossible to keep up with changes in laws in each country for each industry and category. And most of all, it is certain that the Strategic Design Solutions that we deliver for every client will be used in multiple countries in the future as all our Strategic Design Solutions are created to conquer the global markets and step into the future.
