Strategic Brand Naming.

Every brand is the sum of its integrated parts, we can’t easily assign value to a good or bad name in isolation.

But names affect our perceptions. And perceptions determine how we experience the world around us. And shifts in perceptions can lead to shifts in business outcomes – including instant successes or outright failures.

Every other kind of naming can be subjective but the brand naming process is objective and it is deeply rooted in the context of the business strategy.

The projects listed include projects of BiblioBuddha and Breakthrough Brand & Business Consulting.

Rechristening a corporate house for global markets

Rechristening an 84-year-old food business

Corporate house naming

Azad corporate philanthropy brand

Lifestyle infrastructure concepts

Corporate holding company

Healthcare corporate

Four-star resort at Pondicherry

Four-star resort in God’s own country

Five-star resort in God’s own country

Four-star resort in God’s own country

Four-star resort in God’s own country

Boutique three-star resort in God’s own country

Ayurveda at the four-star resort, The Travancore Heritage Resort

Casual dining restaurant chain

Destination restaurant

First Indian QSR chain

Casual dining restaurant chain

Destination restaurant

Boutique party maker

Azad’s traditional cuisine recipe preservation brand

India’s first neighbourhood portal

Travel + Leisure portal

Popularising a traditional Indian cuisine

A destination dish

Packaged food for children

Rich packaged food in cakes

Extending a tea variant

Packaged food in commodity category

Cakes in gifting category

Premium dry fruits & nuts

Premium drinking water brand

International ayurveda products

Interior design brand for five-star hotels

Extending a sanitary store brand into the tile segment

The first food destination

Mid-range multi-brand exclusive VKC footwear store

Multi-brand exclusive VKC footwear small store

India’s first crowd-sourced book on a destination

India’s first campaign to help neighbourhood retailers

India’s first crowd-sourced book on a destination

A new category amidst shopping complex and malls

A new category amidst Supermarkets and hypermarkets

Top Quality Food Category

Home & Lifestyle Brand

A new movement

The complete healthcare portal

An interior design brand

A garden brand

A house keeping brand

An interior design brand

A golden lifestyle brand

Hawaii Footwear Brand

Classic Premium Footwear Brand

The complete new fashion footwear brand

Flip Flops Brand

Strategic Foundational Design Company

The complete branding company

Brand Marketing Company

Business Storytelling Company

Branded Environment Company

Digital Marketing Company

New Age Film Category

Goodness Media