Every brand is the sum of its integrated parts, we can’t easily assign value to a good or bad name in isolation.

But names affect our perceptions. And perceptions determine how we experience the world around us. And shifts in perceptions can lead to shifts in business outcomes – including instant successes or outright failures.

Every other kind of naming can be subjective but the brand naming process is objective and it is deeply rooted in the context of the business strategy.

The projects listed include projects of BiblioBuddha and Breakthrough Brand & Business Consulting.