“Simplicity is the ultimate sophistication.” – Leonardo da Vinci
“A logo doesn’t sell (directly), it identifies.” —Paul Rand
“Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman
“Logos are the graphic symbol of a complex reality.” – Ivan Chermayeff
“We see with the brain, not the eyes.” – Milton Glaser
“Logos are the graphic extension of the internal realities of a company.” —Saul Bass
“Styles come and go. Good design is a language, not a style.” – Massimo Vignelli
“The strongest logos tell simple stories.” — Sol Sender
“Design is the intermediary between information and understanding.” – Hans Hofmann
“A logo is a period at the end of a sentence, not the sentence itself.” – Sagi Haviv
“Design creates culture. Culture shapes values. Values determine the future.” – Robert L. Peters
“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” — Marty Neumeier
“If it doesn’t sell, it isn’t creative.” – David Ogilvy
“Design is not just what it looks like, design is how it works.” – Steve Jobs
